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Top Media and Entertainment Distributor Acquires Software in a Magic Box with Infoblox

“There is a book published by O’Reilly Media called The DNS and BIND Book. It is highly respected. If you were to take all the best practices in that book and roll them into some software in a magic box—that’s what Infoblox is.”
— Director of Systems, Storage, and Common Infrastructure


The customer is one of the largest media and entertainment distribution companies.

The company fosters a close working partnership between its engineering and corporate IT groups so that the entire company can utilize the same Domain Name System (DNS) and Dynamic Host Configuration Protocol (DHCP) services.


Costly Management Difficulties with Multiple Homegrown Solutions
The IT team manages public and private IP address spaces with millions of available addresses and with about 400,000 active at any given time. According to the company’s Director of Systems, Storage, and Common Infrastructure, DHCP was being handled strictly by routers, and there was no monitoring or reporting back into the central infrastructure. IP address management (IPAM) was handled manually, using dozens of spreadsheets. The only integration between DNS and DHCP came from lightweight PERL scripts. Different teams were managing duplicate domains, resulting in the duplication of data. And on top of it all, many of the components of the system were older versions.


Customer: Media and Entertainment Distributor

Industry: Entertainment, Media, and Communications

Location: Global

Objectives: Upgrade homegrown systems built on outdated components, Eliminate data duplication, Gain reporting functionality

Results: Distribution of accurate, up-to-date network data across the infrastructure, Resiliency and disaster recovery capabilities, Reliable DNS and DHCP services to support business-critical processes, Easy to use system without specialized skills

Products: NIOS DDI, NetMRI

It was obvious that things had to improve. The IT team evaluated several vendors, including the vendor of the legacy equipment. The legacy vendor lost out quickly as an upgrade would require the development team to write code and to purchase a lot of additional licenses. The team narrowed the choice down to three established vendors of enterprise-grade products and created a requirements matrix to rate them.


An Enterprise-Grade, Standards-Based Infrastructure
Ultimately, the media company selected Infoblox. Even though one of the other vendors was pretty strong, the Director says, “Infoblox was the clear choice.” The decision was based largely on the features each vendor offered at the time and where they were headed in the future. One of the deciding factors was that as people were moving around inside the company, their expertise was going with them, so the new solution had to be easy to use without requiring specialized skills. “Not only did Infoblox fit that need,” says the Director, “it fit it exceedingly well. We wouldn’t have to hire a lot of different programmers to make the solution work.”

The IT team also felt that Infoblox’s vision for the future was right. The current solution met many of the company’s requirements, and the few it didn’t meet could be achieved with some light customization. Since then, the Director points out that subsequent product releases have integrated the features that were missing, so even light customization isn’t needed. In addition to the Infoblox Grid and NIOS DDI solution, the company is using NetMRI for network automation and management.


Resilient and Reliable Business-Critical Processes
One of the primary advantages has been the ability to input data once and have it automatically distributed to all end devices or to push it out selectively in cases where a server only needs specific zone files. The resiliency of the Infoblox Grid is another big plus. It gives the company high availability for the overall solution. And of course the DNS/DHCP core services are crucial since they keep business-critical processes functioning.

To express how satisfied he is with the Infoblox solution, the Director says, “There is a book published by O’Reilly Media called The DNS and BIND Book. It is highly respected. And if you were to take all the best practices in that book and roll them into some software in a magic box, that’s what Infoblox is.” (It’s probably more expertise than magic given that Cricket Liu, Infoblox’s Chief Infrastructure Officer, is one of the coauthors.)

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