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Faking a trusted brand is easier than ever, defending against impersonation isn’t

Technology DecisionsAugust 11, 2026

Faking a trusted brand is easier than ever, defending against impersonation isn’t

Impersonating popular, trusted brands and goods isn’t a new phenomenon. You’ve likely seen the newest Nike sneakers at a price that seems much too good to be true, or Apple Watches sold on an online marketplace you’ve never heard of.
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