Monetize Internet User Errors with Infoblox
Internet service providers (ISPs) have a significant revenue opportunity from the errors customers make while trying to find websites on the Internet. These errors, called Non-Existent Domain (or NXDomain) errors, occur when users misspell a keyword or enter an invalid URL in their browser address bar.
Instead of serving an error page, ISPs can redirect these invalid queries to a landing page with relevant, sponsored search results. Internet users benefit by having quick access to relevant content and links. ISPs derive revenue from resulting traffic based on pay-per-click (PPC) or cost-per-action (CPA) models.
Infoblox Solutions for NXDomain Redirection
Infoblox appliances support a variety of methods to redirect traffic to the ISP’s chosen NXDomain monetization provider. Infoblox DNS server appliances are built to handle the massive DNS traffic loads experienced by ISPs, even at peak network use. Deployed within ISP central office or data center locations, Infoblox appliances are fully redundant, with hot-swappable power supplies, fans and hard disks. The Infoblox Grid features automated failover and disaster recovery, extremely low operating costs with automated software updates, a hardened appliance platform and a secure operating system.
Internet service providers can deliver better service to customers and derive financial value with the Infoblox NXDomain Redirection solution. Benefits include:
- Multi-million dollar revenue streams through immediate monetization of search errors
- Rapid turn-up via direct integration with NXDomain monetization partners
- Reduced operating costs for DNS caching and authoritative DNS
- Increased availability of services by deploying hardened, high availability solutions
- Improved DNS response time and customer satisfaction levels
Infoblox NXDomain redirection partners include: