{"id":8663,"date":"2023-05-01T14:03:06","date_gmt":"2023-05-01T21:03:06","guid":{"rendered":"https:\/\/blogs.infoblox.com\/?p=8663"},"modified":"2023-08-23T10:31:15","modified_gmt":"2023-08-23T17:31:15","slug":"the-story-behind-the-rebrand","status":"publish","type":"post","link":"https:\/\/www.infoblox.com\/blog\/company\/the-story-behind-the-rebrand\/","title":{"rendered":"The Story behind the rebrand"},"content":{"rendered":"

For networking professionals, Infoblox is long known as a mission critical networking company that strips the complexity of managing and scaling enterprise networks and enables the explosive digital growth the world has witnessed over the past two decades.<\/p>\n

Today, with over 50% market share, Infoblox Core Networking services remain foundational for many of the world\u2019s leading organizations including 9 of the 10 largest businesses on the planet.<\/p>\n

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These Core Networking services (aka DDI) enable Infoblox customers to transform and modernize their strategies in critical technology areas such as cloud, containerization, AI, Internet of Things (IoT) and software defined networking. Infoblox\u2019s aim for simplicity has been achieved!<\/p>\n

In parallel \u2013 and perhaps less well known – Infoblox has been quietly enabling a positive disruption in the security market.<\/p>\n

The background to this mission starts with a surprising truth.<\/p>\n

Organizations around the world have been operating with a critical security blind spot.
\nCyber criminals are actively exploiting DNS infrastructure to hide from the huge investment in security tools and technology, executing a growing number of damaging attacks. IDC recently noted that worldwide security investments will grow 12.1% in 2023 to $219B.<\/p>\n

In response, Infoblox pioneered DNS Security solutions to help its customers see and stop these threats earlier, mitigating this risk to their businesses. The new 2023 Global State of Cybersecurity Study<\/a> shows that over 90% of organizations now use DNS as part of their security strategy – with Infoblox having driven a DNS Security market today worth $1.4bn annually.<\/p>\n

And, this is only the start.<\/p>\n

Post pandemic, the move to a more distributed workforce shifted security controls to include managing and monitoring remote employees and devices. To support this, businesses have added significant resources to networks, databases and customer portals. While increasing cloud usage has brought greater collaboration with third parties, managing and monitoring it can be harder to trust.<\/p>\n

Working with Infoblox, progressive security leaders see first-hand the potential of context-rich intelligence that sits within networking to help manage this shift as well as solve some of their biggest security challenges, including:<\/p>\n