{"id":3335,"date":"2015-05-27T21:44:29","date_gmt":"2015-05-27T21:44:29","guid":{"rendered":"https:\/\/live-infoblox-blog.pantheonsite.io\/?p=3335"},"modified":"2020-05-06T10:30:12","modified_gmt":"2020-05-06T17:30:12","slug":"sharing-my-thoughts-and-a-round-of-golf-with-our-customers","status":"publish","type":"post","link":"https:\/\/www.infoblox.com\/blog\/company\/sharing-my-thoughts-and-a-round-of-golf-with-our-customers\/","title":{"rendered":"Sharing My Thoughts \u2013 and a Round of Golf \u2013 With Our Customers"},"content":{"rendered":"<p>It\u2019s too rare an occurrence that we at Infoblox get to sit down in a relaxed atmosphere with our customers, so we took a swing at changing that with our first annual Infoblox IT Executive Forum and Golf Tournament earlier this month at the historic Medinah Country club near Chicago.<\/p>\n<p>I gave a 25-minute talk to the group on the key issues I\u2019m hearing about from our customers and how the core competency of Infoblox in managing DNS, DHCP and IP addresses \u2013 the category known as DDI \u2013 can help our customer face new opportunities and challenges in areas including mobility, cloud and security.<\/p>\n<p>I first talked about security. DNS is mission-critical network infrastructure and is now the second most common attack vector for cybercriminals. Just recently, hackers \u2013 disgruntled over adware within the Windows image installed by a major computer manufacturer on its devices \u2013 hijacked the manufacturer\u2019s web site in protest. They could have just as easily set up a ghost e-commerce web site and stolen customers\u2019 credit card numbers.<\/p>\n<p>Nor are enterprises vulnerable solely to external disruptions. A large company we know recently suffered a distributed denial of service (DDOS) attack on its\u00a0<em>internal<\/em>\u00a0DNS servers. The attack was so severe the company eventually sent their employees home for the day, sacrificing millions of dollars in productivity. (I\u2019m happy to say that we\u2019re developing products that help our customers deal with both\u00a0<a href=\"https:\/\/www.infoblox.com\/products\/secure-dns\/external-dns-security?utm_source=blox-community&amp;utm_campaign=community-q2&amp;utm_medium=blox-community\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">external<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.infoblox.com\/products\/secure-dns\/internal-dns-security?utm_source=blox-community&amp;utm_campaign=community-q2&amp;utm_medium=blox-community\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">internal<\/a>\u00a0DNS attacks.)<\/p>\n<p>On the positive side, cloud computing and virtualization represent new opportunities in consolidation, whether in data centers, storage, or network fabrics. They also represent new challenges in automation, through new platforms such as those from VMware, Microsoft, and OpenStack. Wherever you are on this journey, it\u2019s critical to think about network services. While in the past you could get by with minimal automation, that\u2019s not going to work in a cloud world. Thanks to Amazon AWS, customers expect these services to be ready in minutes, not days and not hours. That\u2019s the bar IT organizations must live up to.<\/p>\n<p>How does that relate to DDI? When you\u2019re spinning up new services to Microsoft Azure or maybe just a private cloud, you need to be able to map web services to IP addresses in a highly dynamic environment. That makes DDI automation ever more critical. (Infoblox helps with\u00a0<a href=\"https:\/\/www.infoblox.com\/products\/hybrid-cloud-virtualization\/cloud-network-automation?utm_source=blox-community&amp;utm_campaign=community-q2&amp;utm_medium=blox-community\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">that too<\/a>.)<\/p>\n<p>All of these technologies are going to continue to evolve, I said at the end of my talk, especially in the area of software-defined networking. That\u2019s why we are investing heavily in research and development: to ensure our customers will continue to have a competitive advantage in the areas of DDI, security, and the cloud.<\/p>\n<p>The event ended with an afternoon of golf on a beautiful course. Even though I got ready at the same locker Phil Mickelson used during the 2012 Ryder Cup, I have to admit my score didn\u2019t quite match Phil\u2019s usual performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s too rare an occurrence that we at Infoblox get to sit down in a relaxed atmosphere with our customers, so we took a swing at changing that with our first annual Infoblox IT Executive Forum and Golf Tournament earlier this month at the historic Medinah Country club near Chicago. I gave a 25-minute talk [&hellip;]<\/p>\n","protected":false},"author":209,"featured_media":556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[28,30,51],"class_list":{"0":"post-3335","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-company","8":"tag-ddi","9":"tag-dns","10":"tag-ipam","11":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sharing My Thoughts \u2013 and a Round of Golf \u2013 With Our 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