{"id":2960,"date":"2016-03-21T20:45:56","date_gmt":"2016-03-21T20:45:56","guid":{"rendered":"https:\/\/live-infoblox-blog.pantheonsite.io\/?p=2960"},"modified":"2020-05-06T10:30:03","modified_gmt":"2020-05-06T17:30:03","slug":"ahead-of-the-curve-is-a-lonely-place","status":"publish","type":"post","link":"https:\/\/www.infoblox.com\/blog\/community\/ahead-of-the-curve-is-a-lonely-place\/","title":{"rendered":"Ahead of the curve is a lonely place"},"content":{"rendered":"

There\u2019s a slogan from one of the big car manufacturers that I can\u2019t quite shake. It\u2019s a short one intended to show that they don\u2019t care much for evolution, they\u2019re the ones spearheading the revolution.<\/p>\n

Sometimes, that is how I feel when I look back at the years that\u2019ve passed at Infoblox.<\/p>\n

I\u2019ve only been with Infoblox about a year, but the company has been around for 16 years now. That is a long time in IT. Since the beginning, our focus has been on delivering the type of services that analysts at Gartner refer to as DDI solutions, short for DNS, DHCP and IP address management<\/p>\n

We\u2019re not the loudest and most visible company, although independent analyst say Infoblox is the industry leader in DDI by a wide margin. We prefer doing good work in favor of shouting about ourselves.<\/p>\n

I think that\u2019s something our customers recognize. It\u2019s definitely something we\u2019re quite proud.<\/p>\n

But, and I\u2019m thinking of that car company slogan again, being ahead of the curve means that you don\u2019t always get the attention and the recognition you perhaps deserve. Ahead of the curve is a lonely place, especially when you\u2019ve got a message you want to get across. This is something I feel is about to change. Other companies have started talking about the very topics we used to be the only ones pushing for. DNS protection is a great example. We are no longer the only ones talking about the threat of criminals using DNS technology in their attempts to steal intellectual property.<\/p>\n

At Infoblox, we recognized this as a growing concern a couple of years ago and began leveraging our knowledge about DNS to help companies and organizations filter out bad DNS traffic from the good. This was in the early stages, and if this was when the cyber criminals began dipping their toes at the shallow end of DNS exploits, they\u2019re now fully submerged at the deep end of the pool. According to Cisco\u2019s latest security report (http:\/\/www.cisco.com\/c\/dam\/assets\/offers\/pdfs\/cisco-asr-2016.pdf<\/a>),\u00a0DNS plays an important part in more than 90 percent of observed attacks. It is used to gain command and control capabilities, to redirect traffic and\/or to exfiltrate sensitive data.<\/p>\n

DNS has, simply put, become something that should concern everybody in this industry.<\/p>\n

Today we\u2019re able to do real-time analysis of DNS packets, even if they\u2019re inside encrypted tunnels, and make instant decisions based on what we see. And from where I\u2019m standing we\u2019re the only ones able to deliver on this technological level.<\/p>\n

This is why the latest Cisco report pleases me so. The pitfalls of DNS security used to be a blind spot for most in this industry. (Cisco even refers to it as just that, \u201cThe DNS Blind Spot\u201d, in their report.) Chances are it won\u2019t remain a blind spot for very long.<\/p>\n

Until that happens, I\u2019m proud to be here, ahead of the curve and helping our customers as this issue gets the attention it deserves. This is something we as an industry must tackle together. Our acquisition of IID is one way for us to\u00a0strengthen our contribution to the ecosystem<\/a>\u00a0and we all\u00a0must join forces to be able to handle the ravenous rage<\/a>\u00a0that is cybercrime.<\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s a slogan from one of the big car manufacturers that I can\u2019t quite shake. It\u2019s a short one intended to show that they don\u2019t care much for evolution, they\u2019re the ones spearheading the revolution. Sometimes, that is how I feel when I look back at the years that\u2019ve passed at Infoblox. I\u2019ve only been […]<\/p>\n","protected":false},"author":197,"featured_media":2651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[3],"tags":[30,16],"class_list":{"0":"post-2960","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-community","8":"tag-dns","9":"tag-infoblox","10":"entry"},"acf":[],"yoast_head":"\nAhead of the curve is a lonely place<\/title>\n<meta name=\"description\" content=\"There\u2019s a slogan from one of the big car manufacturers that I can\u2019t quite shake.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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