{"id":2739,"date":"2016-01-11T15:21:44","date_gmt":"2016-01-11T15:21:44","guid":{"rendered":"https:\/\/live-infoblox-blog.pantheonsite.io\/?p=2739"},"modified":"2020-05-06T10:30:05","modified_gmt":"2020-05-06T17:30:05","slug":"is-your-network-making-the-best-first-connection-impression","status":"publish","type":"post","link":"https:\/\/www.infoblox.com\/blog\/community\/is-your-network-making-the-best-first-connection-impression\/","title":{"rendered":"Is Your Network Making the Best First-Connection Impression?"},"content":{"rendered":"

You\u2019ll never get a second chance to make a great first impression.\u201d We\u2019ve all heard that an interviewer, or a stranger at a party, will form an impression of you, your character, your personality \u2014 an impression that is nearly indelible \u2014 all within the first 60 seconds of meeting you.<\/p>\n

How long do you really have to make a good first impression? Is it really 60 seconds?<\/p>\n

A\u00a0series of experiments<\/a>\u00a0by Princeton psychologists Janine Willis and Alexander Todorov reveal that all it takes is a tenth of a second to form an impression of a stranger from their face, and that longer exposures don\u2019t significantly alter those impressions.<\/p>\n

1\/10 of second! That\u2019s 100 milliseconds! That\u2019s all it takes to make a good – or bad – first impression. That finding is consistent with research by Amazon and Google who have confirmed that in e-commerce applications, milliseconds of higher page load times, which is not consciously perceivable to the user, can still have an impact on user behavior and experience and can directly impact revenue.[1]<\/a>\u00a0In fact Amazon believes that every 100 ms increase in load time of Amazon.com decreased sales by one percent.[2]<\/a><\/p>\n

Infoblox believes that service providers also need to create good first impressions with their consumer or enterprise subscribers within that first 100 milliseconds ( or less) of their network connection, and we have designed our products to deliver the fast response, high reliability and secure protection needed to provide a super subscriber experience.<\/p>\n

Infoblox calls this the \u201cFirst-Connection Impression\u201d.<\/p>\n

The \u201cfirst-connection impression\u201d is that important moment when a subscriber first connects into the network and instantly judges its safety, reliability, and speed. Suspicious application activity, an inaccessible favorite web site, or slow response results in calls into customer care or subscribers questioning loyalty to their current service provider.<\/p>\n

And service providers have a very difficult job – they have to make a good \u201cfirst connection impression\u201d nearly every time one of their subscribers connect into their network. That\u2019s a daunting task – US consumers check their mobile devices or initiate a new transaction an aggregate 8 billion times a day, according to Deloitte\u2019s 2015 Global Mobile Consumer survey . Research by Nokia and Kleiner Perkins reveals that this is not a US-only phenomenon – the global average consumer checking their smartphones every 6-1\/2 minutes or up to 150 times every day!<\/p>\n

That\u2019s 150 x to make a good – or bad- first connection impression.<\/p>\n

The DNS and IP address management technology that Infoblox provides is crucially important to establishing that initial IP connection and in defining what that initial first connection impression will be.<\/p>\n

For example, Infoblox DNS Firewall keeps subscriber communications safe by preventing advanced persistent threats (APTs) and malware from exfiltrating data, through disrupting the ability of infected devices to communicate with command-and-control (C&C) sites and botnets.<\/p>\n

Infoblox Advanced DNS Protection for Service Providers maintains service availability during a DNS-based DDoS attack, so subscribers will continue to experience high reliability service even as network attacks grow in volume and complexity. Lastly, the Infoblox high performance caching solution maintains the low latency that is essential to the subscriber experience of network speed.<\/p>\n

The stakes are high for service providers. According to Gartner and the GSMA, the subscriber experience will be the main source of competitive differentiation for 85% of service providers and enterprise in 2016.<\/p>\n

Infoblox technology is designed to service providers make a better first connection impression.<\/p>\n

[1]<\/a>\u00a0Google Blog, \u201cMore Bandwidth Doesn\u2019t Matter (much )\u201d<\/a>\u00a0, April 2010<\/p>\n

[2]<\/a>\u00a0CNET News.com\/ZDNET.com:\u00a0\u201cGoogle\u00b4s Marissa Mayer: Speed wins\u201d\u00a0<\/a>by Dan Farber, November 9, 2006.<\/p>\n","protected":false},"excerpt":{"rendered":"

You\u2019ll never get a second chance to make a great first impression.\u201d We\u2019ve all heard that an interviewer, or a stranger at a party, will form an impression of you, your character, your personality \u2014 an impression that is nearly indelible \u2014 all within the first 60 seconds of meeting you. How long do you […]<\/p>\n","protected":false},"author":277,"featured_media":2648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[3],"tags":[30,16],"class_list":{"0":"post-2739","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-community","8":"tag-dns","9":"tag-infoblox","10":"entry"},"acf":[],"yoast_head":"\nIs Your Network Making the Best First-Connection Impression?<\/title>\n<meta name=\"description\" content=\"You\u2019ll never get a second chance to make a great first impression.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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